What is a WhatsApp catalog?

A WhatsApp catalog lets customers browse your products — photos, prices, descriptions — inside a chat, without leaving WhatsApp. It's built into the WhatsApp Business Platform as interactive product messages, not a link out to your website.

Do I need to rebuild my product list for WhatsApp?

No, if your store already runs on Shopify — GrowOnBot syncs your existing product catalog automatically, so it stays updated as you add, edit, or remove products in Shopify. Otherwise a catalog is set up once in Meta Commerce Manager and reused.

Can customers actually buy without leaving WhatsApp?

Customers can browse a single product, a scrollable product list, or a full catalog message, add items, and message you their order — a real in-chat checkout flow depends on payment integration, but the browsing and selection happens entirely inside the chat, which is what removes the biggest source of drop-off.

Is a WhatsApp catalog the same as sending a product link?

No. A link takes the customer out of WhatsApp into a browser tab — every extra step there loses buyers. A catalog message renders product cards, prices, and images directly in the conversation, so browsing and asking a question about a product happen in the same thread.

Can I send my catalog in a broadcast?

Yes — a catalog or product-list message can go out inside an approved broadcast template, so a single campaign can put your product range in front of every opted-in customer. See our guide to broadcasting without getting banned for the opt-in rules that apply.

What plan includes WhatsApp catalogs on GrowOnBot?

Catalogs are included on both the Launch and Growth plans, alongside the shared inbox and broadcast tool, at zero markup on Meta's per-message rate.

WhatsApp Catalog for E-commerce: How It Works & How to Set It Up

Every extra tap between a customer asking about a product and buying it loses sales. A WhatsApp catalog puts your products — photos, prices, descriptions — directly inside the chat, so browsing never has to leave WhatsApp.

How a WhatsApp Catalog Actually Works

The WhatsApp Business Platform renders your catalog as one of three interactive message types, depending on what you're showing:

🛒 Single Product

One product card with photo, price, and description — for answering "how much is this?" with the actual listing.

📋 Product List

A scrollable set of products grouped into sections — for "show me your summer collection" style requests.

🗂️ Full Catalog

Your entire catalog, browsable in one message — the closest thing to handing someone your whole storefront in a chat.

Setting It Up

🛍️ Already on Shopify?

GrowOnBot syncs your existing Shopify product catalog automatically — add, edit, or remove a product in Shopify and it stays current on WhatsApp without re-uploading anything.

🗄️ Not on Shopify?

Set up a catalog once in Meta Commerce Manager (name, photo, price, and a retailer ID per product), connect it to your WhatsApp Business number, and it's ready to send.

GrowOnBot's Launch and Growth plans include catalogs, broadcasts, and a shared inbox at zero markup on Meta's message rate. Pair a catalog with a compliant broadcast to put it in front of your opted-in customers, or start a 14-day free trial.