Google Sheets WhatsApp Automation: Send Messages from Spreadsheets

If your team copies phone numbers out of a sheet and pastes them into a personal WhatsApp chat, every message is manual, easy to forget and impossible to audit. With a sheet-driven automation, the sheet you already maintain becomes the source of truth and WhatsApp messages follow the data.

GrowOnBot sends these messages through the official WhatsApp Business API, from your verified business number, using Meta-approved templates.

Trigger 1: New row added

A new row in your sheet sends a WhatsApp template message to the contact in that row. Typical uses are acknowledging a new enquiry, a new booking or a new order the moment it is logged.

Trigger 2: Row updated

Updating an existing row sends a WhatsApp template message. For example, when a team member changes an order or lead status column, the customer can be notified of the change.

Trigger 3: Date in a column

A date value in a column of your sheet can trigger a message when that date arrives. Common examples are birthday greetings, subscription or policy renewal reminders and appointment dates.

Browser extensions and unapproved scripts that send messages from a personal WhatsApp account go against WhatsApp's terms, and the number behind them can be permanently banned. A number you rely on for customer contact is not worth that risk.

GrowOnBot uses the official WhatsApp Business API. Messages come from your verified business number, business-initiated messages use approved templates, and you only message people who have opted in.

• One contact per row. Each row should describe a single customer so that the message goes to the right person.
• Phone numbers with the country code. Use international format, for example +91 for India or +971 for the UAE.
• Dates in their own column. Keep every date in one consistent format in a dedicated column so a date-based message has a clear value to work from.
• Record opt-in. Only add people who have agreed to receive WhatsApp messages from you. See our WhatsApp opt-in guide.
• Plan your templates. Template messages use numbered placeholders such as {{1}} and {{2}} for details like a name or a date. Our template rules and examples explain how to write them.

GrowOnBot adds 0% markup to Meta's per-message rates. You pay a plan fee plus Meta's rate at cost, billed in INR, AED or USD. See the pricing page for current plans.

UAE note: customers billed in AED pay a ~4% currency conversion fee on message charges.